Brooklyn, NY – With hoops season right around the corner, the Northeast Conference (NEC) debuted its new All In, Ball Out basketball branding campaign this morning during the seventh annual NEC "Social" Media Day at Barclays Center in Brooklyn.
Brought to life by the league's in-house creative group, All In, Ball Out captures the essence and attitude of the NEC's basketball-centric nature, and conveys a host of traits common to our student-athletes, teams and the Conference itself:
Grit and toughness
Commitment and dedication to one another through adversity
Playing for more than yourself
The excitement and competitive nature of each and every game
Chip on our shoulder attitude
Digging deep and finding something more to give…on the court, in the classroom and in the community
Pride in your team, school and conference
Rivals on the court, but mutual respect off of it
"We are incredibly excited about the launch of this edgy and energizing basketball branding campaign," said Noreen Morris, NEC Commissioner. "The NEC membership is dedicated to enhancing and elevating our basketball programs and this campaign is our way of celebrating that commitment. Come join the NEC this season...we're All In, Ball Out!"
The campaign launch was highlighted by an edgy two-minute video that artistically illustrates the spirit of NEC basketball. The video will run throughout the year on social media platforms, NEC Front Row, national hoops broadcasts on ESPN3 and in school competition venues. The initial activation also includes a series of co-branded graphics that incorporate the All In, Ball Out mark. The NEC will produce additional creative as the season progresses in the form of video shorts and imagery reinforcing the brand identity. Schools will also be provided with an All In, Ball Out toolkit containing print, digital and video assets, along with a host of marketing resources and promotional giveaways.
As part of the All In, Ball Out rollout, the NEC also announced a series of hoops theme nights to take place during league play this winter. These theme nights are designed to enhance the fan experience through coordinated marketing efforts within the conference.
Theme Night #1: NEC NEC Year (Jan. 3 & 5)
The opening weekend of conference play is designed for children and families to experience NEC basketball and give them a memorable gameday experience, including the opportunity to interact and build bonds with men's and women's student-athletes.
SHU men's basketball will host LIU Brooklyn to open NEC play on Jan. 3rd, followed by hosting Central Connecticut State on the fifth. The women's basketball team will open NEC play on Jan. 5 by hosting Central Connecticut State.
Theme Night #2: MLK Day (Jan. 21)
The conference has scheduled men's games on Monday, Jan. 21 to allow for doubleheaders across the league. The focus of the day will be on celebrating diversity, equality, unity and service on our campuses and throughout our local communities.
SHU women's basketball will play host to Wagner at 1 p.m. on Jan. 21 as part of a doubleheader where the men will host Wagner as well at 3:30 p.m.
Theme Night #3: Love & NEC Basketball (Feb. 14 & 16)
On Valentine's Day weekend, the conference will celebrate the passion and love for basketball among our student-athletes, schools and fans.
SHU men's basketball will be on the road Jan. 14 and 16, as the Pioneers will take on Bryant and LIU Brooklyn. SHU women's basketball be on the road to take on Bryant on Feb. 16 at 3 p.m.
The year-long brand development effort was a collaborative process between the NEC staff and noted brand builder Robert Skollar, along with extensive input from conference administrators and coaches. Focus groups were also conducted with NEC basketball student-athletes. Digital content for the campaign was captured in September when select men's and women's players participated in the NEC's inaugural preseason photo shoot in New Jersey.
To experience the All In, Ball Out campaign, visit NortheastConference.org/AllInBallOut.